DigiRank Expert Pricing Explained: What Each Plan Actually Includes

Short answer, as of August 2026: DigiRank Expert costs $99/mo (Starter), $249/mo (Agency), $499/mo (Pro) or $999/mo (Scale). Every tier except Starter includes a 14-day free trial. Which one you need is decided almost entirely by two numbers — how many separate brands or client accounts you manage, and how many AI prompt-checks you burn each month. Everything else follows from those two.

Here is what each plan actually contains, and how to work out which line you belong on without a sales call.

The two numbers that pick your plan

Most pricing pages ask you to compare thirty feature checkmarks. You don't need to. Two constraints do the deciding.

Tenants (brands). A tenant is one isolated brand: its own data, its own connected Search Console property, its own users. Starter gives you one. Agency gives you up to fifteen client tenants with white-label reporting. Pro gives you up to five brands inside a single tenant — a different shape, meant for one company with several sites rather than an agency with several clients. Scale removes the cap.

Prompt-checks. Every time the AI Visibility Tracker asks one engine one prompt and records whether you were cited, that is one prompt-check. Starter includes 200 a month, Agency 2,500, Pro 10,000, Scale unlimited. This is the number people underestimate, so it is worth doing the arithmetic before you choose — the sizing section below has the formula.

Almost every other difference between the tiers is downstream of those two. If you are one business with one website, Starter is the answer and the rest of this page is context.

What each plan includes

Two things in that table surprise people, so they are worth saying out loud.

Starter has no trial. It is deliberately priced to be the trial — $99 for a month, cancel if it has not earned its place. The 14-day free trials sit on Agency, Pro and Scale, where setup is a larger investment and two weeks of real data is the only honest way to evaluate.

Agency is not simply "more of Pro". Agency is the multi-tenant, white-label shape: fifteen separate client accounts, branded share pages, a custom reporting domain. Pro is the single-organisation shape: five brands under one roof, higher volume, deeper publishing automation. An in-house team at a mid-market company usually wants Pro even though Agency costs less; an agency with six clients wants Agency even though Pro has more prompt-checks. Price order and fit order are not the same order.

Sizing your prompt-checks before you commit

This is the one number worth calculating rather than guessing, because it is the only cap most people actually hit.

The formula: prompts × engines × runs per month. DigiRank tracks six engines — ChatGPT, Claude, Gemini, Perplexity, Microsoft Copilot and Google AI Mode. So a 20-prompt set checked across all six, weekly, is 20 × 6 × 4 = 480 checks a month. That is already over the Starter allowance.

Worked examples:

• One local business, 10 prompts, 6 engines, monthly: 60 checks. Comfortable on Starter.
• One local business, 15 prompts, 6 engines, weekly: 360 checks. Over Starter — drop to fortnightly, cut to three engines, or move up.
• An agency, 8 clients × 15 prompts × 6 engines, weekly: 2,880 checks. Just over the Agency allowance; trim the prompt sets or the cadence.
• In-house team, 5 brands × 40 prompts × 6 engines, weekly: 4,800 checks. Well inside Pro.

Two levers keep this under control. Cadence is the blunt one — weekly is right for a set you are actively working on, monthly is fine for a stable baseline. Engine coverage is the sharper one: if your audience overwhelmingly uses one or two assistants, checking all six every week buys precision you will not act on. Our guide to building a prompt set for AI visibility tracking covers choosing the prompts themselves; this is purely about how often you re-ask them.

What "generative engine optimization services pricing" usually looks like

If you have been quoted for GEO as a service rather than as software, the comparison is not like-for-like, and it is worth being explicit about why.

A retainer buys people: someone choosing prompts, reading answers, writing pages, chasing citations. Software buys measurement and repetition: the tracking runs whether or not anyone is watching, the audits repeat on a schedule, the drafts arrive already scored. Most teams end up with some of both — the software as the instrument panel, a person (internal or external) as the driver.

What the software should not do is quietly become a second retainer. If you are weighing a done-for-you engagement against a platform, the fair comparison is retainer + software versus bigger retainer alone, and the question to ask the agency is which tools their fee already covers. We wrote a longer piece on how to choose a GEO specialist covering the questions worth asking before signing either kind of agreement, plus a separate breakdown of what GEO costs across the market.

The unbundled comparison

The reason a single platform can be cheaper than the alternative is that the alternative is seven subscriptions. Assembled separately, roughly the same capability set looks like this at typical entry pricing:

That $473 is the honest headline number, but the more interesting cost never appears on an invoice: seven logins, seven exports, and a human stitching them into one story every month. The real argument for consolidation is that an AI-citation drop and the technical change that caused it land on the same timeline instead of being correlated by hand three months later. We put numbers on that in the SEO tool stack consolidation breakdown, and compared the platform directly against BrightLocal and a traditional agency.

What is included at every tier

Some things are not gated, and it is worth knowing which, because they are the ones that matter most in month one:

• All six AI engines. No tier restricts you to a subset — the volume differs, the coverage does not.
• The Princeton GEO scorer on every draft, on every plan, so content is measured for citation-friendliness before it ships rather than after.
• Google Search Console and GA4 connections, so AI-answer visibility and classical search performance sit on the same chart from day one.
• Google Business Profile posting and the AI review responder, which is the single most time-consuming manual chore for a local business and is included at $99.

Choosing, in one paragraph each

Take Starter if you are one business with one website and one location. 200 checks a month is a 10-prompt set across six engines, monthly, with room to spare. You get the tracker, the citations audit, the geo-grid, GBP automation and the analytics rollup for less than most single-purpose tools cost alone.

Take Agency if you bill clients. The white-label share pages, the custom reporting domain and fifteen isolated tenants are the whole product; the trial exists because you will want to run one real client through it before committing. Our notes on white-label SEO reporting for agencies cover what belongs on those pages.

Take Pro if you are an in-house team with several sites and a publishing workflow you want automated end to end — drafts scored, images generated, posts pushed to WordPress or straight to a Git repo, then submitted for indexing. The analytics AI chat is the underrated feature here: asking "why did clicks drop last week" in English beats building the pivot table.

Take Scale if caps are what is slowing you down, you need a portfolio view across many sites, or you need an SLA and a named person. Bring-your-own AI keys also lives here, which matters when your compliance team has opinions about which models touch your data.

Frequently asked questions

How much does DigiRank Expert cost? $99/mo for Starter, $249/mo for Agency, $499/mo for Pro and $999/mo for Scale, as of August 2026. Agency, Pro and Scale each include a 14-day free trial; Starter does not, because it is priced as the low-commitment entry point.

Which plan do I need if I'm one local business? Starter. One brand, one tenant, 200 prompt-checks a month, and it still includes the AI Visibility Tracker, the 21-directory citations audit, a geo-grid heatmap for one location, Google Business Profile posting with the AI review responder, and GSC plus GA4 analytics.

What exactly is a prompt-check? One prompt asked of one AI engine, once, with the answer parsed for whether your brand appears. A 10-prompt set checked across all six engines uses 60 checks per run. Multiply by your cadence — weekly is four runs a month — to size your allowance.

Is there a free trial? Yes, on Agency, Pro and Scale: 14 days. Starter has no trial and is instead priced at $99 so that a single month is a low-risk evaluation in itself.

Why would an agency pay $249 when Pro at $499 has more prompt-checks? Because the two plans are different shapes rather than different sizes. Agency is multi-tenant and white-label — fifteen isolated client accounts, branded share pages, a custom reporting domain. Pro is single-organisation with higher volume and deeper publishing automation. Agencies need isolation and branding; in-house teams need volume and auto-publish.

Does the price change if I add more locations? Location coverage is governed by your plan's geo-grid and campaign allowances rather than a per-location surcharge. Starter includes a geo-grid heatmap for one location; Agency and above add recurring scheduled scans across more. Multi-location strategy is covered in the multi-location SEO playbook.

Can I change plans later? Yes. The usual path is Starter for a month to see whether the AI-visibility picture is actionable in your market, then a move up when either the tenant count or the prompt-check ceiling starts constraining what you want to measure.

What if I already pay for BrightLocal, Surfer and a GBP scheduler? Then you are already spending somewhere in the region of $200 to $470 a month for pieces of this. The consolidation question is less about the invoice and more about whether the pieces talk to each other — see the tool stack consolidation breakdown for the version with numbers, and what local SEO automation software actually automates for the scope question underneath it.

Ready to see the numbers against your own domain? Compare the plans in full, or look at what each module does and which tools it connects to first.